His Excellency Shaikh Khalifa Al Hamed says, " I choose BerkeleyME because of Dr. Musa Shaikh, I heard many good views about him from my friends seniors and colleagues. I was excited to meet him. Once I got this chance, my views were amazing about him. He is a dynamic and synergize person. I found BerkeleyME the best place in the world for training and development relaxed environment in which you can ask questions without feeling intimidated. I also have liked how all the content is specific to our exam and very helpful. Freedom to ask questions and it focused on passing the exam in first attempt ".
Certified Marketing Manager is an American Certification and the focus is on marketing management best practices, tools and models to implement an effective marketing and sales management system. Emphasizes planning and executing strategic marketing programs. Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage. Provides a practical framework for planning and controlling of marketing communication programs.
This course is designed for anyone involved in the marketing function:
• Senior management
• Marketing and business development managers
• Marketing executives
• Business owners
• Any one who would like to pursue a career in marketing
• You do not always need formal qualifications to study this program. You can still enroll on this course with us if you are over 18, hold relevant practical or personal experience, are enthusiastic, committed and can show how you will benefit from getting this education.
• Please do mention while filling out your application as fully as possible, including any voluntary experience, paid work and formal training
• In general there is no previous qualification is required to do this course.
Yogesh Sagta
I get a lot of valuable lessons and insights from Berkeley. The lecturers here are practitioners and professionals with a lot of experience to shared with the students.
CMM
Mahabbah Adalah
I am a proud student of Berkeley - ultimate learning and leadership.
CMM
Rabeea Ahmed
I am a proud student of Berkeley - ultimate learning and leadership.
CMM
Patrick Martin
The support I received was of an extremely high standard which was a big help. Good luck to anyone starting on this journey - you'll come out so much better off!
CMM
Ben Hoffman
I am a proud student of Berkeley - ultimate learning and leadership.
CMM
Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication
| Lectures | Study Units |
| 1 | Defining marketing and the marketing process |
| 2 | Understanding the market place: analyze the market environment and customer information |
| 3 | Consumer markets & consumer buyer behavior, business markets & business buyer behavior |
| 4 | Customer driven marketing strategy : products, services & brands |
| 5 | Product development and product life cycle strategies |
| 6 | Pricing strategies and marketing channels |
| 7 | Communicating Customer Value: Integrated Marketing Communications Strategy |
| 8 | Advertise & public relations, direct & online marketing |
| 9 | Creating Competitive Advantage |
This course will contain a major element of continual assessment. The assignments will seek to apply the learning in class back to your workplace (where applicable) and so underling the value of the course on a day to day basis to you and your organization.
Assessment will be based upon the following mix;
• 10% for Attendance (must attend minimum 5 Units)
• 3 assignments
• Case Study
Exams are flexible in nature and you can sit in the exam throughout the year immediate after the program or may can delay for time management issues.
Please, read carefully the instructions till the very end mentioned in candidate guidelines. The students who will not succeed in getting the examination, at the first attempt will be allowed to have retake.
For more details please review the candidate profile for general guidelines or contact us.
For updated information please contact us.
Exams will be conducted on spot during and after the training. All instructions shall be included in the candidate file. A candidate file is one that generally a candidate gets after completing the enrollment formalities.
In House Program
Live lectures at your place in an interactive way,where you interact with your peers and instructor. If you want to learn in a competitive environment of around 10-15 students than this option is highly recommended.
On Campus
Weekend & Week days options
One to One Training
You & Exclusive Trainer for you-highly interactive
Self study
Where you can’t come to campus for study and wish to have distance learning option.
Berkeley Middle East ensures 96% pass rate through following indicators:
• Learning session by using Flashcards focusing on accurate knowledge development required to comprehend the curriculum.
• Exam practice sessions enable candidates to develop skills required to encounter real exams.
• Individual home assignments are exclusive past papers most likely to re-appear in exams.
• Class discussions & participation enables students to comprehend the theoretical concepts with practical examples.
• Berkeley internal testing systems are comprehensive to prepare candidates for real exams.
• Full compliance with standards and guidelines for preparation and study requirements and methodology.
• Thousands of satisfied students from all over the world. (Watch our Student Testimonial)
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Promoting Education in Region with special focus and vision of Board of directors especially Dr. Musa Shaikh a self-made millionaire, entrepreneur, & professional speaker contributing through educating & producing professional leaders.
تعلم باللغة العربية من المدربة المؤهلة خلود شعبان، خلود تدرب دورة ال منذ بضعة سنوات و هناك أكثر من 32 طالبا مؤهلا تحت اسمها . اسلوبها في التدريس سيجعلك تنجح من المحاولة الأولى ، أشعر بالفرق من خلال أخذ حصة معها في الامارات العربية المتحدة.
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